Vraie de Vrai

From RSA to 4 million euros in 3 years ft. Guillaume Moubeche

Published on Jan. 13 2021

Guillaume Moubeche is the co-founder and CEO of the incredible startup lemlist 🚀‍

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As well as being an excellent entrepreneur, he's an incredible person with crazy energy and a strong desire to help even more entrepreneurs get started. Guillaume has already done a huge number of podcasts, but he's decided to deliver himself entirely at our place (well, his place) in the evening with some good sushi.‍

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Despite the perception people may have of successful entrepreneurs, Guillaume comes from a very long way back and grew up in a very modest family.‍

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He was born and raised in Paris, a city in which he will follow his classical schooling without being a very good student. He admits to being dissipated, and shares a lot of anecdotes about his schooling (notably his charming side with its surges of hormones in high school 👀).‍

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Guillaume got into entrepreneurship with his father, who was a graphic designer, by launching a textile company with which he wanted to sell some pretty cool and stylish t-shirts. This first experience didn't end well for Guillaume, who expected to sell a huge number of t-shirts as soon as the site was launched... an entrepreneurial dream he shares with us in this episode.‍ He bounced back by launching a business development company with a friend of his (Badis) whom he met at HEC. That's how he got into the prospecting business.

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Appointment after appointment, he made several mistakes, notably by underestimating the value of his services, and decided to stop being a slave to his clients as an agency. He left the company and earned back just €1,500.‍After leaving the company he decided to embark on another project, and to do so he asked freelancers for help... particularly in Russia. On a whim, he went to Russia, to a godforsaken place where he was really afraid for his life! He reveals a rather creepy anecdote in the full interview.‍

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As he embarks on this project, he'll meet other brilliant entrepreneurs at STATION F: Vianney & François.‍

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Enjoy your viewing or listening!

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